Parents United is a leading force in creating healthy school environments through organized parent leadership. This parent-led movement equips parents with the knowledge and skills to advocate for healthier food, recess, and health-supporting policies in their schools. Together, parents are creating a better future for all Chicago children.
A small group of parents that convened over concern for health disparities in their neighborhoods grew to over 300 members. The growing movement needed a bold and flexible brand to match. I led the creation of the brand with long-time members of Parents United to ensure the brand identity reflected both the history and optimism of the group. I also created a bilingual toolkit for parents to use and reference as they navigate making change in their schools. Both binder and mobile versions were created to use interchangeably, so the content would always be on hand.